{"id":745,"date":"2016-01-22T05:41:50","date_gmt":"2016-01-22T05:41:50","guid":{"rendered":"http:\/\/consulting.stylemixthemes.com\/demo\/?p=745"},"modified":"2023-05-23T09:44:43","modified_gmt":"2023-05-23T09:44:43","slug":"strategic-and-commercial-approach-with-technical-understanding","status":"publish","type":"post","link":"https:\/\/tlfirst.com\/executiveeducation\/strategic-and-commercial-approach-with-technical-understanding\/","title":{"rendered":"7 MUST-HAVES OF AN UNFORGETTABLE INVESTOR PITCH"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"745\" class=\"elementor elementor-745\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d2ecd8 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6d2ecd8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89bf3fb\" data-id=\"89bf3fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d6593b elementor-widget elementor-widget-vc_custom_heading\" data-id=\"3d6593b\" data-element_type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\" vc_custom_heading  consulting_heading_font  text_align_center has_subtitle\" ><h3 style=\"color: #FEFEFE;text-align: center\" class=\"consulting-custom-title\">7 MUST-HAVES OF AN UNFORGETTABLE INVESTOR PITCH<span class=\"subtitle\" style=\"color:#13E128\">Insight<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53f035a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53f035a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53f0b29\" data-id=\"53f0b29\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53f110d elementor-widget elementor-widget-vc_custom_heading\" data-id=\"53f110d\" data-element_type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\" vc_custom_heading no_stripe consulting_heading_font  text_align_left\" ><h2 style=\"text-align: left;font-weight:700\" class=\"consulting-custom-title\">7 MUST-HAVES OF AN UNFORGETTABLE INVESTOR PITCH<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f1556 elementor-widget elementor-widget-stm_post_details\" data-id=\"53f1556\" data-element_type=\"widget\" data-widget_type=\"stm_post_details.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_details_wr  consulting_elementor_post_details\">\n    \n<div class=\"stm_post_info\">\n\t<div class=\"stm_post_details clearfix\">\n\t\t<ul class=\"clearfix\">\n\t\t\t<li class=\"post_date\">\n\t\t\t\t<i class=\"fa fa fa-clock-o\"><\/i>\n\t\t\t\tJanuary 22, 2016\t\t\t<\/li>\n\t\t\t<li class=\"post_by\">Posted by:\t\t\t\t<span>ExecutiveEdu@2020<\/span>\n\t\t\t<\/li>\n\t\t\t<li class=\"post_cat\">Categories:\t\t\t\t<span>Business plans, Finance &amp; accounting<\/span>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<div class=\"comments_num\">\n\t\t\t<a href=\"https:\/\/tlfirst.com\/executiveeducation\/strategic-and-commercial-approach-with-technical-understanding\/#respond\"><i class=\"fa fa-comment-o\"><\/i>No Comments <\/a>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"post_thumbnail\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1110\" height=\"550\" src=\"https:\/\/tlfirst.com\/executiveeducation\/wp-content\/uploads\/2016\/01\/confident-african-speaker-business-coach-giving-presentation-team-1110x550.jpg\" class=\"attachment-consulting-image-1110x550-croped size-consulting-image-1110x550-croped wp-post-image\" alt=\"\" \/>\t\t<\/div>\n\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f164e elementor-widget elementor-widget-text-editor\" data-id=\"53f164e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Raising money can be one of the scariest\u2014yet most important\u2014steps to take when starting a business or scaling up an existing business\/social enterprise. Knowing that you are pitching to people who have listened to a million pitches, can make it incredibly difficult to impress. However, your prep work will mean the difference between going home empty-handed or with money in the bank.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66fca8 elementor-widget elementor-widget-text-editor\" data-id=\"e66fca8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Here are 7 things that will get an investor to open up her wallet to help fund your business\/social enterprise:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53f19e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53f19e4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53f20cd\" data-id=\"53f20cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53f26a8 elementor-widget elementor-widget-text-editor\" data-id=\"53f26a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>You\u2019ve done your research:<\/strong>\u00a0This includes researching the investor personally, his\/her business, the kind of business they fund, and the stage of a business they fund. This will help you engage with their heads, hands, and hearts (their hearts especially because they\u2019re human beings and not ATMs!). Know everything there is to know about your product. Know your market, the risks and challenges it poses, your competitors, and how your product stands out among them.<\/li>\n<li><strong>Be ready to take questions:<\/strong>\u00a0Think up at least 5 questions you wish they don\u2019t ask you and prepare answers for them. When asked difficult questions, don\u2019t evade it or say you will get to them later in the presentation. Investors want to see if you can think on your feet. Don\u2019t be eager to complete your pitch deck; when you notice that an investor\u2019s interest piques at a certain point in your pitch, expantiate and take your time to answer any questions asked with clarity and be concise.<\/li>\n<li><strong>Sell benefits before features:<\/strong>\u00a0This is a common advice to salespeople. Show the investors there is an actual need for your product. Highlight the fears, pain points, fantasies, etc that your solution will address and show how it will address it. If you have customer feedback, prototypes, videos or anything that can drive home the point, please do so.<\/li>\n<li><strong>Show them the money:<\/strong>\u00a0While investors look for inspiring and potentially industry-redefining ideas, they ultimately want to see ROI within a reasonable timeframe. You have to paint a picture to them of how it\u2019s going to happen. Investors will absolutely want to know how their capital will be invested and your proposed burn rate\u2014 (so that they can understand when you may need the next round of financing). This information will help them ascertain the reasonability of your proposition.<\/li>\n<li><strong>Your marketing strategy:<\/strong>\u00a0Just because you\u2019re building something great doesn\u2019t mean it\u2019s going to sell or get user adoption. Explain your plans to market your product or service. What outlets are you going to use? How can you cost-effectively get to prospective customers? How will you use social media, such as Facebook, Twitter, LinkedIn, Pinterest, etc.? What steps will you take to get some rapid sales or adoption of your offering?<\/li>\n<li><strong>The quality of your team:<\/strong>\u00a0You need to be able to sell your business plan and the people who would bring it to life. Before potential clients even dream about giving you money, they want to know that the team has the right set of skills, drive, experience, and temperament to grow the business. Display the individual strengths of your team members such as their academic background, teams they\u2019ve worked with, their contributions within the business, their affiliations etc. If you can make your audience fall in love with your idea and your team, you\u2019re in a good spot.<\/li>\n<li><strong>Your presence:<\/strong>\u00a0Most entrepreneurs come into a pitch trying to mind-read and end up being occupied with what the investors think about them which could increase their anxiety level, make them use filler words, and ruin the presentation. Forget about trying so hard to make a good impression on the investor, instead show them how much you care about the idea that you\u2019re pitching. That\u2019s a better way to make a good impression.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487c733 elementor-widget elementor-widget-text-editor\" data-id=\"487c733\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In conclusion, prepare well, do your rehearsals, affirm yourself, be conscious of your posture and deliver well not worrying about the outcome but that you come out of your presentation knowing you accurately represented who you are, what your business stands for, and what you want.<br \/>The quality of your pitch will represent your brand, so take the time to reinforce your message and own that presentation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6040f elementor-widget elementor-widget-text-editor\" data-id=\"fe6040f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you ready to take your pitch from good to unforgettable?\u00a0<a href=\"https:\/\/tlfirst.com\/executiveeducation\/nailing-your-next-investor-pitch\/\">Join Executive Education for a one-day intensive Nailing your Next Investor Pitch webinar<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f34e6 elementor-widget elementor-widget-stm_post_comments\" data-id=\"53f34e6\" data-element_type=\"widget\" data-widget_type=\"stm_post_comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"stm_post_comments consulting_elementor_post_comments\">\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-53f35e7 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"53f35e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53f3c1b third_bg_color elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53f3c1b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53f4235\" data-id=\"53f4235\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54004e4 elementor-widget elementor-widget-vc_cta\" data-id=\"54004e4\" data-element_type=\"widget\" data-widget_type=\"vc_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"ce_cta ce_cta_a516798601dcdfa7ce99154103e0eb80 ce_text_left third_bg_color add_button_right btn_align_right btn_button_block_true btn_has_icon btn_has_icon_on_the_right\" id=\"\">\n\t<div class=\"ce_cta__content\">\n\t\t<div class=\"ce_cta__content__header\">\n\t\t\t<h2  class='ce_cta__content__title '>Looking for a First-Class Business Plan Consultant?<\/h2>\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<div class=\"ce_cta__action\">\n\t\t<a\n\t\t\thref=\"#\"\n\t\t\t\t\t\ttarget=\"_self\"\n\t\t\tclass=\"button\n\t\t\t\t\t\">\n\t\t\t<span>get a quote<\/span>\n\t\t\t\t\t\t<i class=\"fa fa-chevron-right\"><\/i>\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Raising money can be one of the scariest\u2014yet most important\u2014steps to take when starting a business or scaling up an existing business\/social enterprise. Knowing that you are pitching to people who have listened to a million pitches, can make it incredibly difficult to impress. However, your prep work will mean the difference between going home empty-handed or with money in the bank.<\/p>\n","protected":false},"author":1,"featured_media":7781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,19],"tags":[27,28,33,37,38],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-plans","category-finance-accounting","tag-consulting","tag-finance","tag-online-services","tag-portfolios","tag-themeforest"],"_links":{"self":[{"href":"https:\/\/tlfirst.com\/executiveeducation\/wp-json\/wp\/v2\/posts\/745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tlfirst.com\/executiveeducation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tlfirst.com\/executiveeducation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tlfirst.com\/executiveeducation\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tlfirst.com\/executiveeducation\/wp-json\/wp\/v2\/comments?post=745"}],"version-history":[{"count":10,"href":"https:\/\/tlfirst.com\/executiveeducation\/wp-json\/wp\/v2\/posts\/745\/revisions"}],"predecessor-version":[{"id":7791,"href":"https:\/\/tlfirst.com\/executiveeducation\/wp-json\/wp\/v2\/posts\/745\/revisions\/7791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tlfirst.com\/executiveeducation\/wp-json\/wp\/v2\/media\/7781"}],"wp:attachment":[{"href":"https:\/\/tlfirst.com\/executiveeducation\/wp-json\/wp\/v2\/media?parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tlfirst.com\/executiveeducation\/wp-json\/wp\/v2\/categories?post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tlfirst.com\/executiveeducation\/wp-json\/wp\/v2\/tags?post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}