This course focuses on brand and reputation risk. Brand reputation refers to how a brand is viewed by others. Good reputation is difficult to build and easy to destroy, it’s a business imperative to manage the company’s reputation carefully. Therefore, all hands needs to be on deck to protect the brand and reputation of the company and evaluate the risk of being damaged in a long run. The course will equip executives with competencies to assess the risk of their organization brand and reputation if they must survive in today’s dynamic business environment.

1. Understanding Brand and Reputation Risk
2. Identity, Positioning and Image
3. Brand Management
4. Reputation management
5. Reputation as a strategic asset
6. Measuring Reputation Risk: factors that contribute to Reputation
7. Media Relations and Brand Advocacy
8. Emerging importance of Corporate Social Responsibility for Brand Reputation
9. Smart tips Techniques for building Reputation
10. Risk Assessment: Protecting your Reputation

At the end of the programme participants will be able to:
1. Recognize what their brand reputation is based on.
2. Measure and protect their brand reputation.
3. Develop a Reputation Strategy
4. Identify the factors that contribute to reputation
5. Ensure you are focused to create a powerful reputation for your organisation.

Directors and Senior Managers, Head of division, Team Leaders, HR and Corporate Managers, Project managers, Corporate Communications Managers, Brand/Marketing Managers, Business Development Managers, Public Relations Practitioners, Media Heads in Advertising Agencies